Dozens of other college athletes around the country announced similar deals. The Boost deal was trumpeted on a giant electronic billboard in Times Square. On July 1, the day the new rules took effect, the sisters were in New York City, doing media interviews and celebrating endorsement contracts with two companies: cell phone provider Boost Mobile and Six Star Pro Nutrition, which makes sports supplements. ![]() The Cavinders became official business partners this month after the National Collegiate Athletic Association, reversing decades of policy, approved an interim rule change granting student-athletes the ability to monetize their social media followings and strike lucrative endorsement deals. ![]() The twin sisters, stars on Fresno State’s women’s basketball team, are arguably the leading faces of the Name, Image and Likeness (NIL) movement that is now allowing top college athletes to earn money from their talents and fame. ![]() Unless you are a huge fan of college hoops or a regular on TikTok, you may not be familiar with Haley and Hanna Cavinder.īut they are ushering in a new era of college sports.
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